How Storytelling Can Reposition Nepal as a Must-Visit Global Tourism Destination
Storytelling in Nepal For Promoting Global Tourism to Visit Nepal Storytelling in Nepal for Promoting Global Tourism to Visit Nepal Storytelling is no longer just a creative add-on in tourism marketing; it is a serious destination branding tool. A 2024 systematic review found that storytelling is widely used in tourism because it helps destinations communicate identity, attract attention, and influence future visitation, while earlier research showed that destination storytelling works best when it connects content, storyteller, channels, and stakeholder co-creation. Studies also link storytelling to destination image, tourist experience, satisfaction, loyalty, and future visit intention. For Nepal, this matters because the country is not short of attractions; it is short of a globally repeated narrative. Nepal can be sold not just as a place of mountains but as a land of living heritage, sacred journeys, resilience, festivals, pilgrimage routes, mountain communities, and timeless...